How Many Followers Are Enough?

A Little of My Story

It's not hard to get sucked into the numbers game, especially when you're trying to build a business or write a book. Sometimes, it becomes our sole focus and we fail to see there are faces behind each of these followers.

I remember about five years ago I was hooked to a blogger who seemed to speak directly to me. I followed her for quite a while and she moved from Blogger to Wordpress and her following grew.

When I first happened upon her blog, she had about 200 subscribers. As I watched her grow I tried to mimic her methods. Every time I would hit 100 subscribers more, it was exciting! I hit another milestone! But as I continued to watch her blog grow, it grew exponentially compared to mine and before I knew it she had 4000 subscribers and I was hovering around 500. I thought I would never catch up. But, catch up I did.

But by the time I hit 4000 subscribers, she was at 10,000.

So I asked myself, how many followers are enough? What is this really about anyways? A game? A race? A competition?

It really made me rethink my goals as a blogger, because if I kept up this unhealthy pace, I was never going to be satisfied. It's not hard to get sucked into the numbers game, especially when you're trying to build a business or write a book. Sometimes, it becomes our sole focus and we fail to see there are faces behind each of these followers. They aren't just numbers; they are people.

Turn Your Followers Into Faces

Imagine this: take the number of subscribers you have, whether it's 5 or 5,000 and place them into a room as people. You're at the front as if you're going to speak. It could be a small group, it could be a large convention, depending on where your subscriber count falls.

But look out into that room and see, there are people there who are listening to you. Let's focus on the small group because that's where so many bloggers are. Are the people in this group any less important than those at a large convention? They each have a story and they've come to your house (blog) to hear what you have to say; to see how you can pour into their lives and encourage them. They have given you permission to speak into their lives. This is HUGE friends. What a gift to be honored with!

What are we going to do with that? Are we going to look over their heads, waiting to see if more people will come through the door and as a result offer little of ourselves because we're too distracted waiting for more people? I wonder, what do those in the room feel when we overlook them because they aren't enough? When we focus on numbers, we miss the point. I've been there and chasing numbers will leave you constantly unfulfilled and dissatisfied; because it will never be enough.

Focus on your subscribers, those little Avatars or pen names, as people. Because there is someone behind that computer reading what you have to say, because for them, it matters.

We need to see subscribers as souls, not stats.

It's the best thing I could have learned about blogging and the blogging community.