I know it can seem like a hard pill to swallow, but Facebook is among the most influential networks for business and ministry. If you want to reach people, you have to go where people are. And millions of people are on Facebook, looking for engagement. As a business or ministry, this is a hot place to connect with people outside your blog. In turn, it will bring people back to your blog.
Networking and engagement are vital components of a successful business and ministry. It's essential for growth, not just in numbers, but in depth. And the more you connect, the more you'll grow and the faster you'll grow because your reach will continue to extend beyond your own page.
So, the big question is,
How do I make the most of Facebook? How do I get people to interact with my posts?
First, you're going to want to do a few things to maximize your presence on Facebook. You want to link your blog and Facebook page together and make the most of your timeline cover.
- In your about box, be sure to add a link to your blog so people can easily click it and go straight there
- Create a timeline cover that represents YOU. You can go to PicMonkey and do it for free. They have a Facebook timeline creator within their tools. Be sure to follow all the guidelines for timeline covers.
- Put a social media icon or Facebook "Like" box on your blog so people can easily follow you there. I personally prefer the "Like" box so I can like a page without having to leave the blog or open a new tab.
Once you have these things in place, you're in a better position to gain those likes.
If you are thinking about deleting your Facebook page, please don't! You can utilize Facebook adequately in less time per day then you may think. It takes time to gain your first 1000 likes, so don't give up! But once you hit that magic number, things begin to take off faster as you remain consistent.
Stay tuned to learn how to maximize your posts on Facebook.
If you really despise Facebook and cannot handle being on it at all, I beg you to hang with me through the next post and see if you might change your mind. While we obviously cannot be excellent in ALL social media, I still believe Facebook is a vital source to utilize, even if it's less time than the other social media avenues.
Many are at odds with Facebook because they cannot get it to work for them. I want to help you get it to work for YOU. Hang with me!
In the mean time, tell me your biggest frustration with Facebook right now.